This is a news story: The U.S. has some of the worst college outcomes in the world, not just for the poor but for the middle class. Even the rich do not escape. College outcomes are nowhere near what we’d expect from all the hard work our students are putting in, and the high tuition kid-centered parents are paying. But there can be a happy ending: This is the first book to publicize and share new planning tools developed by public and private schools working with higher education, business and industry to achieve successful college outcomes and great future careers.
One great four-year degree no longer guarantees one great career for life—Technology Age accelerating innovation means 7-11 careers for life. What were thought of as ‘working class’ jobs are no longer labor intensive but knowledge intensive and they are also high paying careers in growth fields. It is a new future of work and 80% of parents are using old rules to help their teens, and the results are abysmal for every demographic.
There is no longer one one-size-fits-all magic college that will bestow the perfect future on anyone who enters. But every college can be magical for the right young ‘wizard.’ Every higher education institution can be the ‘best’ college if use relevant new criteria of what to look for. How does ‘elitism’ work today in education? How do prestige and rankings work for bachelor’s degrees?
It is staggering how many parents ask the college, ‘Is your college worth it?’ And then accept the college’s word that, of course, it is worth $18K-$100K a year. Parents believe the college (or they believe someone with a vested interest in that college) without doing some simple cost-benefit checks. If you were buying a house, you would never take the seller’s word that it was okay, you’d hire an appraiser. Hermes sells a $19,000 belt—Is it the right belt for you? Possibly but you wouldn’t ask Hermes. But we take colleges at their word. College is good, expensive college must be better? The planner provides tools as your educational consultant to find the path just for your student…Because what we are doing is not working out.
Toxic competition has overtaken the college admissions process, but it isn’t leading to great results for anyone, again, not even for the elite, nor for the wannabe elite, win-at-any-cost, parents driving their teens to be a false ideal. These are planning tools for all demographics, to avoid the added competition of the Depression Olympics overtaking our students, so any student can ‘win’ a college great future to look forward to.
This book gives parents and teens the information and planning tools to actively learn appropriately in high school, make a better college choice or higher education choice, have the right accomplishments to launch a high earning career in a growth field.
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